poster for openideo: inclusion challenge

This poster is designed to engage, excite and activate people from all over the world to participate in OpenIDEO'sfictional Inclusion Challenge! The ‘fictional Challenge’ is calling people all over the world to submit ideas and insights that foster dialogue and connections between people of diverse backgrounds.

 

Design process

 

A. My design process started with brainstorming and general mapping for ideas.

B. After getting an overall idea, I went on to narrow down my thought process and proceeded with another map, this time, for a specific idea.

C. Next, I moved on to the concept sketch and a very rough draft for the purpose of my visualisation.

D. I further went on to calling out details with respect to this specific idea.

E. I mocked this idea on Illustrator with an initial choice of colours and checked for contrast and readability.

F. I developed two final versions with text and appropriate colours, text/image alignment and spacing.

G. I followed this up with a quick round of user testing (asked about 3 grad students) to understand if the message came across and if the content was visible and engaging to the audience.

 

OpenIDEO brand guidelines/ Colors and typefaces used

 

final poster design

Sea green color theme.

Sea green color theme.

Zesty orange color theme.

Zesty orange color theme.

Fuschia pink color theme.

Fuschia pink color theme.

Concrete grey color theme.